The purpose of this research is to explore the bits mess transaction terms together with the possible implementation of innovated term of transaction on all process of the books marketing ; a further study and analysis will also be made on marketing channels of the book publishing industry based upon the " 2003 survey of book publishing industry " which is entrusted by government information office and investigated by china credit information service ltd . . finally , necessary recommendations will he made to business , organizations or units concerned for possible improvement or timely encouragement for appropriate implementations 本研究分析,主要在于探討國內圖書行銷各階通路業者往來的商業交易條件,以及可能實施創新的往來交易方式,并根據2004年行政院新聞局委托中華徵信所調查2003年圖書出版產業調查研究,針對行銷通路業一環加以分析報告,最后將對相關行業及組織機構提出必要之建議與鼓勵,俾供采行之參考。